About Upsense

Business change madepractical.

Upsense is a Singapore-based transformation company helping SMEs modernise operations, customer experience, growth and brand for the AI era.

Based in

Singapore

Working across

Asia-Pacific

Why we exist

SMEs are asked to transform withouta transformation team.

The advice is everywhere — adopt AI, automate, digitise, improve customer experience. The hard part is deciding what that means for one business and actually implementing it.

Brand

An unclear business can look like a design problem.

Website

A difficult buying process can look like a website problem.

Operations

Repeated work can look like a staff shortage.

AI

Scattered information can make an AI project fail before it starts.

Our point of view

Technology follows thebusiness problem.

We diagnose it. We design it. We build it. We help the business adopt it.

01

Discover

Understand the business, customers, team, systems and commercial priorities.

02

Diagnose

Find the bottlenecks, broken journeys and highest-value transformation opportunities.

03

Design

Create a practical future state before committing to tools or platforms.

04

Build

Implement the workflows, experiences, AI and technology required by the transformation.

05

Improve

Measure what changed and keep refining where the business sees value.

How we work with SMEs

Transformation that still lets yourun the business.

SMEs need transformation that works around live customers, live revenue and small teams.

Prioritise useful changePhase larger rebuildsAvoid unnecessary technologyBuild adoption in
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The capabilities behind it

Disciplines combined when the business problem requires them.

These are not a product menu. Strategy, AI, technology, experience, growth and brand are combined around the transformation the business actually needs.

See the capabilities →