Insights / SME transformation
Clear thinking for businesseschanging fast.
Practical notes on AI, transformation, operations, customer experience and growth.
Read for
Decisions you can make before starting a project.
Focus
AI, operations, experience, positioning and growth.
Featured notes
Make a better decisionbefore the project begins.
Each note begins with a business symptom, traces the cause and ends with a practical decision.
AI for SMEs
Where AI actually belongs in a small business.
A framework for separating useful AI opportunities from expensive demos.
8 min readOperationsYour staff should not be the integration layer.
How manual work grows quietly until it becomes a transformation problem.
7 min readGrowthWhen a website redesign is not the answer.
Five upstream problems worth fixing before changing the homepage.
6 min readCustomer experienceOne customer, six disconnected touchpoints.
Why SMEs often feel fragmented from the customer side.
9 min readPositioningYour company changed. Did the market notice?
Signals that your offer and brand are holding the next stage back.
8 min readTransformationA practical 90-day transformation roadmap.
Prioritise change without turning the company into a permanent project.
10 min readWhich question sounds most like yours?
Where does AI actually belong?Why do good leads keep disappearing?Does the website need a redesign?Why does the team keep repeating work?Can leaders see the business clearly?Did the market notice we changed?
Start with an audit