Ecolux, Copperwell California
Brand, product and commerce connected into one market system rather than delivered as separate pieces.
Work / Transformation stories
Business change, with the next AI layermade visible.
All nine projects are grounded in the original Upsense case studies. AI is shown as a clearly labelled next transformation opportunity where it was not part of the historic delivery.
What to look for
The business change behind each deliverable.
AI framing
Future opportunity, not a historic-delivery claim.
Nine detailed cases
Different requests,each traced to the cause.
Every case follows the business situation, what was holding it back, the transformation, what changed and where the next AI layer belongs.
Product, Trust & Knowledge Transformation
Qitt
Trust built into the product.
Upsense used user research, proposition thinking and product design to restructure the experience around verified professional insights, expertise tagging, cleaner information architecture and a distraction-free interface.
Read the Qitt case → Brand, Positioning & Growth TransformationBurgundy Consultants
Upsense treated the work as a business-facing repositioning programme: clarify the company’s story, rebuild the visual identity around its heritage and ambition, and redesign the website so the offer could be understood by a broader international audience.
Read the Burgundy Consultants case → Operations & Enterprise Product TransformationDockPluse
Upsense mapped user roles and work patterns, simplified information architecture, redesigned high-frequency workflows and reorganised the product around operational tasks rather than feature density.
Read the DockPluse case →
Brand, Commerce & Growth Transformation
Copperwell California
One commercial system.
Upsense connected the brand system, WooCommerce experience, product storytelling and 3D/VFX marketing content into one customer-facing transformation.
Read the Copperwell California case → Customer Experience & Revenue Journey TransformationJetMenu
Upsense used research, competitor analysis, personas, service flows and mobile-product design to create a customer journey connecting passenger needs with airline commerce opportunities.
Read the JetMenu case → Brand & Digital Product TransformationArenaton
Upsense expanded the engagement from a website revamp into a total brand and product overhaul: simplify navigation, modernise interactions and create one coherent visual and experience language.
Read the Arenaton case →
Digital System & Experience Transformation
Learning Point
A scalable design foundation.
Upsense created a concise design system and used it to modernise the website experience, standardising the core visual and interaction patterns for current and future digital work.
Read the Learning Point case → Business Model, Brand & Commerce TransformationEcolux
Upsense connected business positioning, brand strategy, product validation, packaging and ecommerce around the company’s move toward an ownable product business.
Read the Ecolux case → Workflow & Enterprise Experience TransformationWorkWave HRM
Upsense used research, personas, UX mapping and a redesigned system to simplify navigation, modernise the interface and organise the HRM experience around clearer task flows.
Read the WorkWave HRM case →Across the work
One business problem,several connected parts.
The same pattern repeats: a request arrives as a deliverable, and the useful change sits upstream of it.
DockPluse, WorkWave HRM, Learning Point
Information architecture, workflows and reusable systems designed around the work people actually do.
Qitt, Burgundy Consultants, Arenaton, JetMenu
Proposition, trust and navigation rebuilt together so a complex offer became easier to understand and easier to buy.
The next layer
Transform the business.Then add intelligence.
For the older projects, AI is named as the next transformation opportunity rather than presented as something delivered at the time.
Grounded in real workNamed, not claimedBuilt on clear workflowsHuman authority preserved