Industry
Transformation story / 01 of 09
Qitt —Product, Trust & Knowledge Transformation
Qitt entered a crowded Q&A category with a bigger ambition than simply publishing questions and answers: it wanted expertise to feel more credible, useful and rewarding.
What to look for
The business change behind the deliverable.
AI framing
Future opportunity, not a historic-delivery claim.
Location
Singapore
Transformation
Product, Trust & Knowledge Transformation
Source
Existing Upsense project
The transformation
The request arrived as a deliverable.The change sat upstream.
Business situation, what was holding it back, the transformation and what changed.
Business situation
Qitt entered a crowded Q&A category with a bigger ambition than simply publishing questions and answers: it wanted expertise to feel more credible, useful and rewarding.
What was holding it back
The category was dominated by anonymous contributions, weak trust signals, advertising clutter and inconsistent information quality. The business problem was therefore not only interface design; it was how to build trust, expertise and a differentiated reason to participate.
Transformation
Upsense used user research, proposition thinking and product design to restructure the experience around verified professional insights, expertise tagging, cleaner information architecture and a distraction-free interface.
What changed
The work created a clearer product proposition and a stronger foundation for a knowledge platform where authority, relevance and trust could become part of the product itself.
05 / AI transformation opportunity
The nextintelligent layer.
The next intelligent layer is a trusted knowledge system: semantic search, duplicate-question detection, expert routing, answer-quality assistance and AI-generated synthesis that always preserves the human authority and sources behind the answer.
ResearchProductKnowledgeAI-ready
Original project imagery
The work as itwas delivered.
Imagery from the original Upsense project, shown inside the current design system.
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